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YOU NEED HELP WITH BUILDING OR TRANSFORMING A GREAT BUSINESS?

I seize opportunities and empower people so that, together, we challenge and improve the status quo.

You run remarketing at a leasing company, rental fleet or OEM - and you know it could perform significantly better. I help you find out why, and fix it.

Occasionally I take on broader transformation mandates across industries.

MY LEVERAGE

REMARKETING STRATEGY & TRANSFORMATION

Turns underperforming remarketing functions into commercial powerhouses. Knows every lever — channels, pricing, speed, vendor and buyer dynamics — and knows in which order to pull them.

BUSINESS TRANSFORMATION

Takes broken or stagnant businesses and makes them work. Hands-on, with urgency, using OKRs and agile methods — not PowerPoint strategies that gather dust.

STRATEGIC PLANNING

Develops strategies that are creative without being naive. Surfaces the non-obvious levers, factors in organizational reality, and builds plans that can actually be executed.

LEADERHIP & GENERAL MANAGEMENT

Builds and leads teams that deliver — in volatile, ambiguous environments where most people freeze. Gives people authority and accountability in equal measure.

ANALYTICAL PROBLEM SOLVING

Grounds every decision in data without hiding behind it. Identifies what's actually driving performance — or killing it — and acts on it.

Start: Lebenslauf

PAST WORK (SELECTED)

TURNAROUND OF A B2B USED CAR MARKETPLACE IN CONTINENTAL EUROPE

Planned and led a full turnaround of a pan-European B2B marketplace over 2.5 years — covering strategy, commercial model, team build-up and execution. Delivered sustained revenue growth of 170% (year 3 over year 1).

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REMARKETING TRANSFORMATION FOR A LEADING EUROPEAN LEASING & FLEET COMPANY

Transformed an operations-focused remarketing organisation into a commercially driven powerhouse — across both a pan-European central function and the German business unit. Added millions of euros to the bottom line.

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BUILT THE REMARKETING FUNCTION FOR A GERMAN CAR SUBSCRIPTION START-UP

Developed and implemented a remarketing strategy from scratch — including processes, first hires, and wholesale buyer relationships across Europe. Personally closed hundreds of first vehicle sales to get the business off the ground.

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POST-MERGER INTEGRATION FOR A GLOBAL ONLINE ADVERTISING NETWORK

Owned PMO execution of a cross-border post-acquisition integration across sales, marketing, media, delivery and all support functions. Delivered a unified brand, go-to-market and operating model on time.

Start: Projekte

BEYOND CONSULTING

Andreas doesn't only advise — he builds. As a co-founder he has experienced first-hand what it takes to create something from scratch: the decisions made without sufficient data, the resource constraints, the need to sell before the product is perfect. This makes him a more grounded and effective advisor — one who understands the difference between what looks right on a slide and what actually works in practice.

CONTACT

+49 1517 0863500

  • LinkedIn
Start: Kontakt

©2026 Andreas Berger Consulting

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